Ben Stroup Featured in Three Infuse Academy Digital Courses
The Role of RevOps in Driving Repeatable Growth and Sustainable Success
Revenue Operations (RevOps) is a framework designed to create and maintain strategic alignment and promote sustainable revenue growth. It is a comprehensive approach that unifies an organization's structure, enhances client experiences, increases profitability, and ensures long-term business success.
Over the years, Velocity Strategy Solutions has successfully implemented RevOps frameworks for various clients. By centralizing data, standardizing processes, and fostering cross-departmental collaboration, Velocity has helped organizations streamline their operations and achieve significant revenue growth. These successes highlight the transformative power of RevOps when applied effectively.
Velocity’s Expertise Featured in INFUSE Academy
Why take our word for it? Velocity’s expertise in RevOps has been widely recognized in the industry, establishing a reputation as a subject matter expert. Recently, Velocity’s expert insights were featured on INFUSE Academy, a leading platform for B2B professionals.
Velocity's insights are featured in several courses, including:
RevOps emphasizes how to create revenue-centric workflows.
Sales and Marketing Alignment offers strategies for aligning sales and marketing teams.
Inbound and Outbound Marketing provides steps to integrate and optimize marketing tactics for increased ROI.
These courses offer in-depth insights into creating effective RevOps frameworks, emphasizing key components required to align all teams under a unified revenue strategy.
What is Revenue Operations?
At its core, RevOps is about creating a seamless alignment between all revenue-generating functions within an organization. When working in unison, cross-functional teams that combine strategy, operations, technology, and data can significantly enhance a company’s ability to generate, retain, and grow revenue.
RevOps emphasizes the importance of breaking down silos and fostering collaboration across departments to ensure that every decision, process, and workflow is geared toward maximizing revenue.
By centralizing revenue-related data and implementing standardized processes, organizations can ensure consistency in tracking, measuring, and optimizing revenue. This holistic approach improves revenue forecasting accuracy and enables more effective resource allocation, allowing companies to focus their efforts on the most impactful areas.
The impact of RevOps extends beyond internal operations. By optimizing the client lifecycle, organizations can create more meaningful and lasting customer relationships. This will create more opportunities for upselling, cross-selling, and increasing customer retention rates. The result is a more predictable and sustainable revenue stream, crucial for long-term growth.
How to Align Sales and Marketing for the Most Impact?
One of the most significant challenges B2B companies face is aligning their sales and marketing functions. Misalignment between these two critical departments can lead to inefficiencies, missed opportunities, and lost revenue. Achieving alignment requires a strategic approach that identifies gaps and provides practical solutions to bridge them.
Sales and marketing alignment ensures that both teams work toward common goals, use shared data, and collaborate closely to move prospects through the sales funnel. This alignment is essential for improving lead quality, shortening sales cycles, and increasing conversion rates.
When sales and marketing are in sync, organizations can deliver a more cohesive and personalized experience to their customers, which is vital for building trust and driving long-term business relationships.
Velocity has been at the forefront of educating businesses on these alignment strategies. Our expertise is encapsulated in resources such as the courses above, where we provide practical ideas and ways to help organizations close the gap between these functions.
The success of these alignment strategies underscores the importance of a holistic approach to revenue generation. By ensuring that teams work together toward a shared vision, companies can unlock new opportunities for growth and position themselves for long-term success.
The Power of Inbound and Outbound Marketing
Today, effective marketing requires a balanced approach that leverages both inbound and outbound tactics. Inbound marketing focuses on attracting potential customers through valuable content and experiences, while outbound marketing involves actively reaching out to prospects through email campaigns, advertising, and direct sales efforts. Combined, they can create a powerful marketing engine that drives significant results.
The key to success is understanding how to integrate inbound and outbound marketing strategies effectively. This integration allows companies to maximize their reach, engage with prospects at different stages of the buyer’s journey, and ultimately, improve the return on their marketing investments.
By combining inbound and outbound marketing tactics, Velocity has helped clients achieve remarkable results, such as a 10x return on investment (ROI) from a digitally-centric prospect campaign. This campaign was completed two months ahead of schedule and 40% under budget, which is a testament to the power of a well-executed marketing strategy.
Integrating inbound and outbound marketing enhances a company’s ability to attract and engage potential customers and ensures that marketing efforts are aligned with broader business goals. This alignment is critical for driving revenue growth and achieving long-term success in a competitive market.
RevOps: Real-World Success Stories
The principles of RevOps, strategic alignment, and integrated marketing strategies are not just theoretical concepts—they have been successfully applied to drive tangible business outcomes for our clients.
For example, using analytical models to identify more productive strategies, Velocity helped one client grow department revenue to the largest annual figure in company history. In another engagement, Velocity led a field team to 14 million-dollar-plus territories in a single fiscal year, a record achievement for the company.
Another client benefited from Velocity’s expertise in lifecycle management, which led to consistent increases in new leads, prospects, conversions, and retention. By addressing stagnation in key portfolio segments representing ~54% of total operating revenue, Velocity was able to unlock significant revenue potential and drive sustained growth.
These success stories highlight the importance of a strategic approach that connects operations with broader business objectives. By bringing operations to the strategy table, Velocity helps clients navigate uncertainty, streamline their processes, and unlock new growth opportunities.
How RevOps Drives Business Success
Winning today requires the ability to bridge the gap between strategy and operations. RevOps provides a powerful framework for aligning teams, optimizing processes, and driving revenue growth. Organizations can unlock their full potential and achieve sustainable success when combined with effective sales and marketing alignment and a balanced marketing approach.
Velocity Strategy Solutions has demonstrated the effectiveness of these strategies through our work with clients across various industries, such as technology, financial services, manufacturing, higher education, healthcare, consulting, and nonprofits. By aligning teams, simplifying technology, eliminating complexity, and driving revenue, Velocity empowers organizations to navigate uncertainty, drive revenue, and achieve meaningful, measurable results.